Glossary · A2P SMS Consent

    What is A2P SMS Consent?

    What is A2P SMS Consent?

    A2P (Application-to-Person) SMS consent is the documented permission a business must collect before sending automated text messages to customers. URBLD captures, timestamps, and stores consent on every lead-capture surface so SMS sends are compliant with U.S. carrier and TCPA requirements.

    What counts as valid A2P consent?

    An explicit opt-in tied to a clear disclosure of message purpose, frequency, and rates — captured at the moment the contact is collected (web form, ad form, AI receptionist, manual entry) and stored with timestamp and source.

    Why is this a hard requirement?

    U.S. carriers reject A2P SMS traffic from unregistered or non-consented senders, and TCPA exposure is real. Without consent infrastructure, automated SMS either fails to deliver or creates legal liability.

    How does URBLD enforce it?

    Lead-capture surfaces include consent disclosure and tracking. The platform blocks automated SMS to contacts without recorded consent and honors STOP/HELP keywords automatically.

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    Frequently Asked Questions

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