PRICING

    Infrastructure pricing for execution.

    URBLD replaces the stack and removes the re-entry layer. Priced like infrastructure — because it is.

    Plans and pricing

    Launch

    $29/mo

    per chair / month

    Capture and qualify every inbound opportunity

    Lead Pipeline
    Customers
    Scheduling & Dispatch
    Unified Inbox

    14-day free trial · no credit card required

    Starter

    $69/mo

    per chair / month

    Turn leads into jobs and run your daily operations

    Everything in Launch, plus:

    Jobs & Task Engine
    SmartBoard
    Workspaces
    Overview Dashboard
    Follow-Ups
    MOST POPULAR

    Pro

    $99/mo

    per chair / month

    Run your entire business on autopilot

    Everything in Starter, plus:

    Estimates
    Invoicing
    Contracts & E-Sign
    Client Portal
    Financing
    Workforce
    Inventory
    Unlimited Automations

    Annual billing discount applies to core platform plans only. Add-ons, communications, advertising, AI usage, SMS, and call minutes are billed separately.

    AI OPERATOR

    Add an AI operator to your plan

    Jarvis

    $99/mo per org

    The command layer for the URBLD execution platform. Natural language and voice control. Includes 1,000 credits/mo.

    1,000 credits included/mo
    Natural language commands
    Voice control
    Document generation
    CRM actions

    API Access

    $99/mo per org

    Secure programmable access to the execution graph for custom automations and agent workflows.

    Scoped API keys
    Audit trail
    Webhook access
    Stage & workflow actions

    COMMUNICATIONS

    Built-in telephony. No third-party wiring.

    Dedicated business numbers, call routing, SMS, and voicemail — all inside the platform.

    Starter

    $49/seat / mo

    Essential telephony for small teams

    1 dedicated business number
    300 texts / month
    300 minutes / month
    RECOMMENDED

    Professional

    $99/seat / mo

    Advanced communications for growing operations

    5 business numbers
    1,500 texts / month
    1,500 minutes / month

    Scale

    $199/seat / mo

    Full-scale telephony for high-volume operations

    10 business numbers
    3,000 texts / month
    3,000 minutes / month

    THE EXECUTION PLATFORM

    URBLD Core

    The execution operating system that runs your entire operation.

    Lead System
    Customer System
    Dispatch System
    Communication System
    Job System
    Document Workspaces
    Automation Engine
    Roof Measure System
    Advertising System
    Workforce Tracking
    Inventory System
    Invoice & Estimate System
    Material Calculators
    DocuSign System
    AI Follow-Up
    AI Receptionist

    Execution Modules extend the platform when you need them. ↓

    EXECUTION MODULES

    Extend the system. Pay for what you activate.

    Each module plugs directly into the execution graph — no integration layer required.

    NEW

    Revenue Automation

    $29/mo per org

    Turn jobs into estimates, invoices, and payments automatically. Reduce billing time by 80%.

    Auto-generate estimates from photos
    Auto-generate invoices from jobs
    Smart pricing & line items
    AI-powered billing workflows
    LOW ENTRY

    Roof Matrix

    $49/mo per org

    Satellite-powered measurement engine. $49/mo includes 50 credits — manual or AI-powered takeoffs.

    Satellite imagery
    Roof measurements
    Material takeoffs
    50 credits included monthly
    POPULAR

    AI Receptionist

    $49/mo per org

    24/7 execution layer for inbound demand — qualifies, books, and routes without human intervention.

    24/7 AI answering
    Lead qualification
    Appointment booking
    SMS & email handling
    500 credits included monthly

    AI Follow-Up

    $49/mo per org

    Cold Quote Recovery with AI.

    Multi-stage recovery
    Pipeline salvage
    Automated quote discipline
    Approval-gated final offer
    500 credits included monthly

    Advertising

    $199/mo per org

    Native demand generation inside the execution graph. Attribution preserved from ad impression to paid invoice.

    Campaign health monitor
    Attribution tracking
    Budget recommendations
    Built-in lead capture
    EXECUTIVE

    Governor

    $499/mo per org

    Executive command layer — aggregates signals across every module into risk-scored action plans.

    Financial forecasting
    Risk monitoring
    Action plans
    Weekly briefings

    CREDIT PACKS

    Top up when you need more

    One-time credit purchases for usage-based modules.

    Roof Matrix

    $50one-time

    50 Roof Matrix credits

    50 credits

    AI Receptionist

    $50one-time

    500 AI Receptionist credits

    500 credits

    AI Follow-Up

    $50one-time

    500 AI Follow-Up credits

    500 credits

    Jarvis

    $50one-time

    500 Jarvis credits

    500 credits

    Frequently Asked Questions

    Is there a free trial?

    Yes. Launch includes a 14-day free trial — no credit card required. Starter and Pro are paid plans. Add-on modules are sold separately.

    How does per-chair pricing work?

    Plans start at $29/chair/month for Launch, $69 for Starter, and $99 for Pro. Each chair gets full access to that tier's capabilities. Volume pricing available at 30+ chairs.

    Can I start with just Launch?

    Yes. Launch is a complete lead-capture CRM. Upgrade to Starter or Pro when your operation grows.

    Can I turn add-on modules on/off anytime?

    Yes. Activate or deactivate Execution Modules from Settings. Billing adjusts automatically — no lock-in.

    Are there onboarding services?

    Yes. Assisted onboarding, data migration, and team training are available as custom-scoped services. Pricing is tailored based on your workflow, data complexity, team size, and implementation requirements.

    What is API Access?

    API Access enables secure programmatic control of your URBLD instance for custom automations, external integrations, and agent workflows. AI actions are billed separately through their respective modules.

    ENTERPRISE TRUST

    Tenant isolation at the database layer
    Role-based access control (RBAC)
    Audit-ready activity trails
    Full data ownership — export or integrate anytime
    Trial (14 days)Pilot (your team, your data)Rollout (at your pace)

    Replace the stack. Remove the handoffs.

    Explore the platform free for 14 days — no credit card required.

    Get Started Free