Two-way SMS lets a service business send and receive text messages from one operational number — with every reply attached to the right lead, customer, or job record. URBLD routes inbound SMS through Record Linking so the office, field, and AI layer see the same conversation thread.
URBLD provisions a business number, routes inbound texts into the Unified Inbox, and links each message to the matching lead, customer, or job. Replies are sent from the same number so customers see one consistent identity.
Personal cell phones lose history when staff turn over. Business two-way SMS preserves every conversation on the record, supports compliance (A2P, opt-out), and feeds AI follow-up and analytics.
Two-way SMS is conversational — the customer can reply and a human or AI responds. Blasts are one-way broadcasts. URBLD supports both with separate compliance lanes.
Straight answers about how URBLD runs the business end-to-end.