Every capability on the pricing page, explained in full — what it does, the problem it removes, and which plan it belongs to.
What's included in URBLD plans?
URBLD plans include lead pipeline, customers, scheduling and dispatch, and a unified inbox on Launch; jobs, SmartBoard, workspaces, dashboard, and follow-ups on Starter; and estimates, invoicing, contracts, client portal, financing, workforce, inventory, and unlimited automations on Pro. AI modules are optional add-ons billed separately.
Which URBLD plan is right for you?
Most contractors recognise themselves in one of these four sentences. Find the one that sounds like your business today — and the typical company size that goes with it.
Launch
“I just need to stop losing leads.”
1–2 users
Owner-operator
First CRM
Starter
“My business is growing and I need operations.”
2–10 employees
Growing company
Multiple crews
Pro
“I want one operating system running my company.”
10+ employees
Multiple departments
Estimating + production + accounting
Enterprise
“I need migration, implementation and custom deployment.”
30+ chairs
Multi-location or multi-brand
Assisted migration and training
Still not sure which plan fits your business?
Compare every feature, capability, and add-on side by side.
Owner-operators and one-truck businesses who are losing opportunities before the work ever starts.
What problems does it solve?
Replaces the notebook, the phone's call log, and the text thread where leads currently live. Every inbound opportunity gets captured, qualified, scheduled, and tracked in one place.
When should I upgrade?
Upgrade to Starter when you are running multiple jobs at once and need execution tracking, not just lead capture.
Starter
$69/mo
Best for growing teams
Turn leads into jobs and run your daily operations
Typical company size
2–10 employees
Growing company
Multiple crews
Who is it for?
Growing contractors with a small crew who need one system for CRM, scheduling, dispatch, job execution, and follow-up.
What problems does it solve?
Replaces spreadsheets, WhatsApp coordination, paper job notes, and the guesswork about what stage each job is in.
When should I upgrade?
Upgrade to Pro when money moves through the system — estimates, contracts, invoices, financing — and you need workforce and inventory visibility.
Pro
$99/mo
Best for established companies
Run your entire business on autopilot
Typical company size
10+ employees
Multiple departments
Estimating + production + accounting
Who is it for?
Established companies running sales, production, and billing as separate functions that need to stay connected.
What problems does it solve?
Removes the last disconnected tools: separate estimating, separate e-sign, separate invoicing, separate financing, separate crew and materials tracking.
When should I upgrade?
Talk to us about custom terms when you are running at volume, need assisted migration, or want scoped implementation support.
Enterprise
Custom pricing
Enterprise is not a published tier. Volume pricing is available at 30+ chairs, and assisted onboarding, data migration, and team training are scoped to your workflow, data complexity, team size, and implementation requirements. Talk to us for a scoped quote.
How do the plans compare feature by feature?
Included capabilities are part of the subscription. Execution Modules are optional add-ons available on any plan and billed separately.
URBLD plan comparison — capabilities included in Launch, Starter, and Pro
Business phone numbers, SMS, and call minutes are a separate monthly tier because they carry real carrier cost. Every tier feeds the same Unified Inbox.
Starter
$49/mo
1 dedicated business number
300 texts / month
300 minutes / month
Professional
$99/mo
5 business numbers
1,500 texts / month
1,500 minutes / month
Scale
$199/mo
10 business numbers
3,000 texts / month
3,000 minutes / month
Annual billing discounts apply to core platform plans only. Communications tiers, add-ons, advertising, AI usage, SMS, and call minutes are billed monthly.