Plan comparison
Every plan compared side by side — price, company size, what's included, and what stays an optional add-on.
Launch captures leads for owner-operators. Starter adds job execution, SmartBoard, workspaces, and follow-ups for teams of 2–10. Pro adds estimates, invoicing, contracts, client portal, financing, workforce, and inventory for companies of 10+. AI modules are optional add-ons on every plan.
Pick the sentence that sounds like your company today.
Launch
“I just need to stop losing leads.”
Starter
“My business is growing and I need operations.”
Pro
“I want one operating system running my company.”
Enterprise
“I need migration, implementation and custom deployment.”
| Launch | Starter | Pro | |
|---|---|---|---|
| Price | $29/mo | $69/mo | $99/mo |
| Typical company size | 1–2 users · Owner-operator · First CRM | 2–10 employees · Growing company · Multiple crews | 10+ employees · Multiple departments · Estimating + production + accounting |
| Best for | solo contractors | growing teams | established companies |
| Upgrade when | Upgrade to Starter when you are running multiple jobs at once and need execution tracking, not just lead capture. | Upgrade to Pro when money moves through the system — estimates, contracts, invoices, financing — and you need workforce and inventory visibility. | Talk to us about custom terms when you are running at volume, need assisted migration, or want scoped implementation support. |
Included capabilities are part of the subscription. Execution Modules are optional add-ons available on any plan and billed separately. Read the full explanation of every capability.
| Capability | Launch | Starter | Pro |
|---|---|---|---|
| Lead Pipeline | |||
| Customers | |||
| Scheduling & Dispatch | |||
| Unified Inbox | |||
| Jobs & Task Engine | |||
| SmartBoard | |||
| Workspaces | |||
| Overview Dashboard | |||
| Follow-Ups | |||
| Estimates | |||
| Invoicing | |||
| Contracts & E-Sign | |||
| Client Portal | |||
| Financing | |||
| Workforce | |||
| Inventory | |||
| Unlimited Automations | |||
| Revenue Automation | Add-on | Add-on | Add-on |
| Roof Matrix | Add-on | Add-on | Add-on |
| AI Receptionist | Add-on | Add-on | Add-on |
| AI Follow-Up | Add-on | Add-on | Add-on |
| Advertising | Add-on | Add-on | Add-on |
| Governor | Add-on | Add-on | Add-on |
| Jarvis | Add-on | Add-on | Add-on |
| API Access | Add-on | Add-on | Add-on |
Launch is a front-of-business plan: capture the lead, qualify it, book it, and keep the conversation in one inbox. Starter keeps all of that and adds the operational layer — jobs and the task engine, SmartBoard, workspaces, the overview dashboard, and follow-ups. If work is already booked and you are tracking it in a spreadsheet or a group chat, Starter is the plan.
Starter runs the operation. Pro connects the money: estimates, invoicing, contracts and e-sign, the client portal, and financing, plus workforce and inventory visibility and unlimited automations. If your estimating, production, and accounting are three separate functions using three separate tools, Pro is the plan.
Enterprise is not a published tier — it starts from Pro and adds volume pricing at 30+ chairs, assisted onboarding, data migration, and team training scoped to your workflow, data complexity, and implementation requirements. Talk to us for a scoped quote.